Welcome to this week's episode of Disambiguation! Join host Michael Fauscette as he dives into the fascinating intersection of AI and customer experience research with Ranjitha Kumar, Chief Research Scientist at User Testing. In this episode, we explore how AI, particularly large language models, is transforming the landscape of customer experience research.

Ranjitha shares insights on:

The integration of AI in the customer experience research process

The challenges of analyzing multimodal data streams

The importance of emotional insights in understanding user behavior

How AI can enhance qualitative research and speed up the analysis process

The balance between automated insights and human expertise

Future innovations in AI that could revolutionize user experience optimization