4/26/24

Brand Consistency and Generative AI in Design

πŸŽ™οΈ Welcome to this episode of the Disambiguation Podcast, β€œBrand Consistency and Generative AI in Design”.

🌟 Our special guests, Cathy Clark, co-founder and COO, and Lee Swearingen, co-founder and CDO, DXM.

πŸ” In this episode, we discuss:

-Why consistency in brand content is important.

-How brand consistency has historically been achieved in creative content development for marketers.

-How AI is changing the creative content process for marketing.

-The pros and cons of using AI to generate content today.

-Brand risks associated with these new AI-enabled processes.

-How DXM addresses the opportunities of using AI while solving the problem of on-brand content consistency.

-Why DXM’s agent-driven platform is a better approach for marketers.

-Customer examples of how companies are using the DXM platform for content / design.

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