Brand Consistency and Generative AI in Design
ποΈ Welcome to this episode of the Disambiguation Podcast, βBrand Consistency and Generative AI in Designβ.
π Our special guests, Cathy Clark, co-founder and COO, and Lee Swearingen, co-founder and CDO, DXM.
π In this episode, we discuss:
-Why consistency in brand content is important.
-How brand consistency has historically been achieved in creative content development for marketers.
-How AI is changing the creative content process for marketing.
-The pros and cons of using AI to generate content today.
-Brand risks associated with these new AI-enabled processes.
-How DXM addresses the opportunities of using AI while solving the problem of on-brand content consistency.
-Why DXMβs agent-driven platform is a better approach for marketers.
-Customer examples of how companies are using the DXM platform for content / design.