Welcome to this week's episode of the Disambiguation Podcast! Join host Michael Fauscette as he dives into the world of Intelligent RevOps and explores how AI is transforming sales success. In this episode, Michael is joined by Tony Keskinen, the Chief Product Officer and co-founder of 180Ops. With a rich background in advertising and customer journey analytics, Tony shares insights on how AI can help sales teams overcome challenges, improve decision-making, and drive revenue growth.

Key topics discussed include:

-The impact of AI on sales productivity and revenue operations

-How 180Ops leverages data to provide actionable insights for go-to-market teams

-The importance of integrating internal and external data for better customer understanding

-The shift from predictive to prescriptive analytics in sales strategies

-Real-world applications of AI in optimizing sales processes and customer relationships

Tony also highlights the significance of creating a unified information model across sales, marketing, and customer success to maximize customer lifetime value. Don't miss this insightful conversation that uncovers the future of revenue intelligence and the role of AI in shaping sales strategies!

Tune in now and discover how to leverage AI for your business success! If you enjoy the episode, please like, share, and subscribe to our channel.