In this special edition of the Disambiguation podcast, I had the opportunity to interview two key figures from Salesforce, Jacob Lehrbaum, SVP of Product Marketing, and Gary Brandeleer, VP of Product Management, during the Salesforce TDX 2025 event in San Francisco. We dive into Salesforce's overall strategy for agentic AI and discussed several exciting announcements made during the conference.

Jacob and Gary shared insights into their work on AgentForce and AI Assist, emphasizing the rapid pace of innovation within Salesforce's engineering teams. They highlighted how AI is being integrated into various products to enhance user experience and improve efficiency. We explored the concept of digital labor and how agents can work alongside humans to drive business success, particularly in addressing labor shortages and enhancing customer service.

One of the standout topics was the introduction of AgentBlazers, a community initiative aimed at training one million individuals in using agentic AI. This initiative reflects Salesforce's commitment to empowering users and fostering a collaborative environment between human and digital workforces.

We also discussed practical applications of agentic AI, including a customer story from HECO, a recruiting firm that uses agents to streamline the hiring process. The conversation touched on the importance of proactive agents that can perform tasks and provide insights, ultimately transforming how businesses operate.

Towards the end of the episode, we explored a novel use case for AgentForce in robotics, featuring a demonstration of how agents can control robots to perform tasks in real-time with Charlie Isaacs, Salesforce CTO Customer Connection and Julia Reguera, Sr Solution Engineer. This showcased the potential of agentic AI in various industries, including field service and IoT.

Overall, this episode provided a comprehensive look at the future of AI in business, the innovative strategies being implemented at Salesforce, and the exciting possibilities that lie ahead for both human and digital collaboration.