The use of generative AI is rapidly growing across an assortment of business functions, and generally is seen as a tool to boost the productivity of your teams. Productivity isn't the only benefit though, and companies are starting to look for generative AI platforms that can provide competitive advantage by addressing specific industry vertical use cases. I'm joined by Ali Hanyaloglu, VP of Product Marketing at Amplience to discuss the many use cases for generative AI in the retail industry.