Welcome to this special edition of the Disambiguation Podcast, recorded live from the SugarCRM 2025 Analyst Summit in beautiful San Diego! Join host Michael Fauscette as he sits down with Jorge Arroyo, the Senior Vice President of Engineering at SugarCRM.

In this episode, they dive deep into the latest advancements in artificial intelligence and how SugarCRM is leveraging these technologies to enhance sales processes. Jorge shares insights on the company's renewed focus on sales, the implementation of AI-driven features like predictive analytics, summarization, and intelligent account management, and how these innovations are transforming the user experience for sales teams.

Discover how SugarCRM is addressing common challenges in CRM adoption, improving data entry processes, and providing actionable insights that empower sales professionals. Jorge also discusses the importance of trust and transparency in AI, the unique approach to data privacy, and the future of agentic AI in customer relationship management.

Whether you're a business leader, a sales professional, or simply interested in the intersection of AI and CRM, this episode is packed with valuable information and practical insights.

Don't forget to like, share, and subscribe for more episodes on AI, generative AI, and business automation!

Key Topics:

AI advancements in SugarCRM

Enhancing sales processes with AI

The importance of user experience in CRM

Data privacy and trust in AI

Future trends in agentic AI

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For more research on AI and other software, visit arionresearch.com. If you're an expert in AI, generative AI, or business automation, email us at disambiguation@arionresearch.com.

Join us next week for more insights on the Disambiguation Podcast!